Integrated Campaigns, APJ

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code. About the Role This role owns the planning and execution of integrated marketing campaigns across multiple channels and markets, with the goal of generating and accelerating pipeline for the business. You will concept and drive campaigns that span the full marketing funnel as well as drive the localization and regional adaptation of integrated campaigns for international markets. What you’ll do Build and execute integrated campaigns for key audiences that extend across all stages of the marketing funnel – building awareness, generating leads, accelerating pipeline, and driving renewals/expansions. Bring sophisticated, multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams. Own campaign performance by measuring, analyzing, and reporting on the impact of campaign on pipeline, revenue, target account penetration, and the demand funnel. Share learnings regularly to improve overall campaign efficacy. Establish and maintain the campaign plan and calendar, as we