Head of Product Marketing

Veriff is the trust infrastructure platform for the world’s most innovative companies, and we need the market to understand exactly why that matters and why it matters with us rather than anyone else. The Head of Product Marketing will own that answer. This is a high-impact role at a pivotal moment: a vertical go-to-market motion is being built, and the company is sharpening its focus on segment-driven growth. Product Marketing sits at the center of it all and owns positioning, enabling Sales, shaping vertical strategy, and driving how our products go to market. This is a build-and-elevate role. You will bring structure, clarity, and commercial impact to a function that is critical to Veriff’s next stage of growth. Reporting to the CMO, you will lead a lean PMM team and operate as a true partner to Sales and Product. You will turn Veriff’s technical differentiation into clear, compelling stories that win deals, accelerate pipeline, and strengthen our position in the market. You’ll help us protect honest people online by: Positioning & Messaging Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers Ensure consistency across sales conversations, content, and market-facing communications Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing Sales Enablement Own the strategy and output for sales