Senior CRM Administrator

Telesales · SumUp The Role We're looking for a Senior CRM Administrator to join our Telesales Team. This is not a "keep-the-lights-on" role - it's a seat at the table. You'll work at the intersection of technology, process design, and people, shaping how our inbound and outbound telesales teams operate day to day. You'll contribute to our global Salesforce environment and, just as importantly, challenge the status quo, asking why a process works the way it does, finding the friction in how our reps sell, and rolling out tooling and automation that genuinely make a difference to the people using them. You'll also work alongside the tools and partners that bring AI into our telesales setup, helping to evaluate, integrate, and get the best out of them. If you love turning inefficient, manual workflows into elegant, well-integrated systems - and you know how to bring stakeholders along for the ride - this is your kind of role. What You'll Do Own and drive relevant and cross-team projects for process improvements across inbound and outbound telesales workflows, identifying friction points and designing scalable, well-integrated solutions. Evaluate, integrate, and get the best out of CRM-adjacent tooling - diallers, sequencing tools, conversation intelligence, and AI-powered solutions - working closely with the teams and vendors who build them. Support key AI initiatives in the telesales setup - for example, contributing to the transition to a new AI calling provider, the rollout o