Senior Digital Marketing Manager (m/f/d)

About the role You’ll drive casavi’s digital growth engine in the DACH market and take ownership of how we generate qualified demand and measurable pipeline contribution through performance marketing, SEO/GEO and our web assets. You’ll combine strategic responsibility with a hands-on approach: developing our paid channels, strengthening our organic visibility, optimizing our web assets for user experience and conversion, and continuously testing new channels, technologies and growth strategies. AI is a natural part of how you work. You’ll use new technologies not only to improve efficiency, but also to learn faster, make better decisions, accelerate experimentation and uncover new growth opportunities. Your operational focus will be the DACH market. At the same time, you’ll think internationally from the outset and develop best practices and scalable approaches together with our local marketing teams, creating value across all markets. Your mission You’ll develop the digital marketing strategy for DACH and own digital lead generation, from reach through to qualified handover to Sales You’ll manage Paid Search, Paid Social, SEO and GEO with a focus on lead quality, pipeline contribution and cost-effectiveness. You’ll prioritize budgets and initiatives based on business impact, not just reach or lead volume You’ll analyze the entire funnel and customer journey: Where are our leads coming from? Which audiences, pages and messages resonate? Where are we losing prospects, and why?