Product Marketing Manager in Legal Tech (Zurich)

Description Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. You would sit in the marketing department with a dotted line to the product department, but not as a traditional product marketer who ships a few blog posts and calls it enablement. Not as a pure thinker who never touches a sales deck. Instead, as one person who owns our voice and turns it into everything the company needs to win: the thesis that gets us cited, the sales slide that closes next week’s deal, and the briefing that gets a General Counsel to say yes. You will use AI tooling and agents to cover ground that used to take a small team, so you can spend your own time on the part that cannot be delegated: the thinking, the judgment, and the writing that actually changes someone’s mind. Your mission 1. Product Marketing & Market Intelligence Drive go-to-market impact for launches and expansion, from plan to execution. Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy. Bring market and customer truth back to Product so we build what actually matters. Work across Product, Marketing, Sales and leadership. You don’t sit in a silo. 2. Positioning, Narrative & Thought Leadership Own positioning: define what Legartis stands for, against which alternatives, for which buyer. Devel