Associate Director, Paid Strategy (all genders)

The role

Global Paid Marketing owns how HelloFresh Group buys customers across its portfolio of brands and markets. The team spans Paid Social, Paid Search, Display & Video, Partnerships & Affiliates, Creative Strategy and the Creators program, and steers one of the largest acquisition budgets in direct-to-consumer. We are rebuilding the organization around fewer, stronger channel leaders and an AI-first way of working, and this role is central to making that model run.

We are looking for an Associate Director of Paid Strategy to own the strategy, planning and operating backbone of Global Paid Marketing. Reporting to the Head of Global Paid Marketing, you will set how the paid portfolio plans its budget, runs its business reviews and prioritizes and delivers its biggest bets.

Channel leaders own their numbers. You own the system around them: the plan they commit to, the cadence that holds them to it, the cross-channel programs no single team owns, and the insightsthat turns many channels and dozens of entities into one clear view of the business. It is a role with unusual breadth and visibility, built for someone who wants to understand how a large paid organization is run, not just how one channel performs.

You will work directly with the paid leadership team, with StratOps as your closest partner: StratOps sets the company-wide growth agenda and governance, and you translate it into how p