Field Marketing Lead, APAC

About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment. About the role We are seeking an experienced APAC Field Marketing Lead to build and lead OpenAI’s B2B demand-generation engine across the region. Reporting to the APAC B2B Lead, this person will own the regional strategy that turns market opportunity into repeatable, measurable pipeline. This is a senior, hands-on role at the intersection of digital demand generation, field marketing, and regional enablement. You will build scale programs that country teams can localize and deploy, while partnering closely with APAC event teams to make events a more strategic, measurable part of the demand-generation mix. Responsibilities Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels Create regional campaign frameworks, content kits, audience strategies, and localization guidance that help country teams move faster and perform better Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sale