B2B Marketing Manager, DACH

About the Team Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption. The EMEA B2B Marketing team translates global priorities into regionally relevant programs that drive awareness, consideration, pipeline, adoption, and long-term customer trust. We partner closely with Sales and GTM, Product Marketing, Field and Executive Marketing, Content, Customer Marketing, Partner Marketing, Comms, Events, Marketing Operations, and regional leadership. DACH is one of OpenAI’s most important markets in EMEA. Our opportunity spans major enterprises and digital natives, ambitious startups, developers, partners, and a highly influential business community navigating the adoption of AI. About the Role As the B2B Marketing Manager for DACH, you will own the integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland. You will be a close commercial partner to local Sales and GTM leadership, translating market insight, revenue priorities, target-account needs, and global launches into locally relevant programs that create pipeline, accelerate complex opportunities, deepen customer relationships, and grow adoption. You will carry clear pipeline goals and be accountable for Marketing’s measurable contribution to commercial outcomes in DACH. These goals will be established through the regional planning process and will evolve with the priorities and maturity of the market. You will be expected to under