Food Niche Content Creator

About The Role: We're looking for a food niche, performance-obsessed Content Creator to own end-to-end paid video and static production for Hello Fresh and Green Chef. You'll live inside the UK Marketing function and the paid social ecosystem, scripting, filming, editing, and iterating on content built to convert on Meta and TikTok. This is a role for someone who thinks in hooks, measures everything, and wants to see their work directly drive results. Success looks like your creative consistently breaking through in-feed, driving down CPAs, and becoming the benchmark other briefs are written against. What You Will Be Doing: End-to-end paid video production: Concept, script, film, and edit UGC-style and direct-response video ads for HelloFresh and Green Chef across Meta and TikTok. From first idea to final asset. Hook development: Constantly test and develop new visual and verbal hooks that stop the scroll. Build a library of winning formats and evolve them as performance data comes in. Food content mastery: You understand how food content works, the textures, the pour, the close-up sizzle. You know how to frame meal kit cooking for paid performance, not just aesthetics, and you translate the appeal of fresh, quality ingredients into content that