Growth Lead - Argentina

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Requirements Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met. Work with global marketing to localize relevant campaigns in service of user growth. Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability. Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns. Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels. Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences. Grow our user base and increase awareness