Commerce Lifecycle Marketing Manager

Location Details: Remote, Canada - British Columbia or Ontario At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​ This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. What you'll get to do... Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap Your experience should include... 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences Proven end‑to‑end ownership from concept to launch (